SEO stands for search engine optimisation and, as the name suggests, is the process of improving/ optimising a website in a way that search engines can interpret it. Its key purpose is to improve rankings in organic search engine results to increase the quantity and quality of website traffic which can ultimately lead to increased conversions and sales. In this article we explore the 3 key areas of SEO; technical, on-page and off-page.
A technically sound website must load quickly and be easy to crawl and index by search engines. The correct implementation of technical SEO is crucial in helping search engines to understand a website and what the website is about. There are a number of factors involved in proper technical SEO setup and maintenance of a website, such as;
Today, people expect web pages to load quickly. If a website doesn’t load in under 3 seconds, more than half of site visitors will leave which contributes to a higher bounce rate. This provides your company with two key issues, firstly the loss of customers as they will leave and move on to another website out of frustration. The other is that search engines like Google are committed to providing users with the best possible experience. Google knows that slow loading websites offer a less optimal user experience and therefore prefer sites that load quicker.
In fact, page load speed is a direct ranking factor used by Google’s algorithm. Therefore, if your page or website takes longer to load, it will not rank as highly making it less visible to users. There are a number of ways you can reduce your page load time including:
- Using a performance optimised hosting platform such as WordPress or Shopify.
- Compress image sizes.
- Enable browser caching & cache your pages.
- Reduce redirects.
Crawlability refers to search engines’ ability to access and crawl a website. If a site has no crawl issues, the web crawlers can access content easily by following links between pages. Some best practices SEO methods to improve crawlability include:
- Submitting a sitemap to Google.
- Knitting internal links into the fabric of your website.
- Consistently adding new content to the website.
- Regularly updating old content on the website.
- Quick page load speed.
- Monitoring and fixing any crawler issues.
Fixing crawler issues
If you have worked hard on a website but see that your content is struggling to reach the first page of search engine results, there may be an issue you have overlooked. This important element of technical SEO is the monitoring and fixing of any crawler issues. These issues include the following:
NoFollow links– these are links that have been marked as NoFollow in the pages code meaning the crawler can’t follow links on a page.
Broken links– these are always a bad experience for a user and is when a link points to a page on a site that doesn’t exist. This could occur because a page has been deleted or removed and the link has not been updated.
Site map error– this could be caused due to a formatting error which might include invalid URLs, missing tags etc or because the wrong pages are included in the sitemap.
Redirects– redirects are sometimes necessary to forward users to a more relevant page, however, if two pages get redirected to each other, this can create a redirect loop, wasting crawl bots time.
Page duplicates– one of the most commonly occurring crawler errors is duplicate content usually caused by poor website architecture.
After a site is crawled by search engines, it is then analysed and added to an index. This is where search engines like Google categories information and content found on a website so it is ready to be displayed in search results.
A sitemap is a file that you can submit to Google which provides information about the pages, videos and other information on your website and importantly, the relationship between them.
All too often, markers fail to submit sitemaps to search engines because it is not essential since bots will crawl your site eventually. We highly recommend submitting a sitemap to search engines because it allows them to crawl your site more efficiently and can speed up the indexing and ranking process.
Structured data is an excellent way to help search engines understand your website. Using the fixed HTML format known as schema markup, you can tell search engines exactly what your content is about. This improves the way search engines read and represent your page in search results, allowing search engines to provide more informative and relevant content to users.
Examples of schema markup include:
- Local business
On-page SEO refers to the elements of search engine optimisation that you control within your website. It covers content, title tags, headers, images, meta descriptions, structured data and more. It is a crucial part of SEO because it tells search engines what your website is about.
Keywords are the primary focus of on-page SEO. The first step in creating an effectively optimised web page is to identify relevant keywords that have a high search volume and low competition. You then need to create individual pieces of content that are dedicated to each specific keyword. To do this you must include the key term in the following places:
- Title tag
- Meta description
- First paragraph (first 100 words of text)
- Alt text of images on page
Off-page SEO refers to the actions taken to improve your search engine rankings that fall outside of your website. It can involve a variety of actions including guest blogging, building backlinks and being active on social media. Developing back links is a critical element of SEO because it has a huge impact on a website’s domain authority. A domain authority is a ranking factor of search engines that determines how authoritative a website is, so, the higher it is, the better your rankings will be.
Websites that have a high domain authority include; The BBC, The Guardian, Sky News, NHS, Amazon etc. These sites have been around for a long period of time and are trusted sources. Whilst gaining a backlink from these sites is incredibly difficult, it is possible to backlinks from other authoritative websites.
In summary, whilst it is clear there is a lot of work that goes into effective SEO, the benefits are long-term rankings which can drive traffic and revenue for years to come. If you are in need of an SEO specialist, we recommend getting in touch with an agency such as Our Digital Team who provide this type of services. It is possible to complete the work yourself, but if you don’t have the time, knowledge, or experience, it may be much more cost and time effective to have help from the experts.
Brand Label Design: Used as a Launchpad for New NZ Product
It might be challenging to introduce a new product into a foreign market. The market is becoming increasingly competitive as businesses introduce more high-quality products, making it difficult for emerging enterprises to thrive and make money.
Your label design nz is the second most important determining element for your profit-generating rate after the quality of your product. Thanks to the label design, your product stands out on the shelf among your competitors’ goods.
There’s no denying that a well-designed brand label can help boost the visibility of your new NZ product. In today’s competitive market, getting your product in front of as many people as possible is essential. That’s where a good brand label comes in – it can help you stand out from the crowd and make your product more appealing to potential buyers. Here are some tips on creating a premium brand label that will look great and help your NZ product sell faster.
Why is Label Design the top choice for a new NZ product launch?
Label design is the perfect choice for a new NZ product launch if you want to create an attractive, professional look that will help your products stand out from the competition. Not only does label design allow you to customize each aspect of your product’s appearance, but it can also assist in promoting your brand and building customer loyalty. Furthermore, custom labels make it easy for consumers to find and identify your products when shopping at local stores or online.
When designing labels, be sure to take into account factors like colour and font size. Additionally, use catchy slogans and designs that are eye-catching yet simple enough for customers to understand. And finally, make sure all labelling is legible indoors and outdoors in bright sunlight conditions. By following these guidelines, you can ensure that your new NZ product launch is successful!
How to Increase the Chances of an NZ Product Launch’s Success?
Planning is one of the most important factors affecting a product launch’s success. Make sure to have a clear vision for your product and how it will benefit your target NZ market. Next, develop a detailed business plan that considers marketing research, manufacturing feasibility tests, and more. Finally, put together an effective team of experts in different areas such as sales, design, engineering, and more.
When everything is ready to move forward with your launch promo campaign, set realistic expectations for leads and social media followership; looking at the resources available at this point, on what you can realistically deliver, don’t over-promise or under-deliver.
And lastly, remember: consistency is key! Always keep track of progress via weekly reports or blog posts so that everyone involved knows what’s going on and where they stand headed forward.
Design Process of Product Label that Enhances NZ Brand Identity
A firm wants its customers to understand how valuable its product can be to them when it is developed and launched.
Product labelling is one method of effectively carrying out that communication. It is one method businesses use to set their products apart from those of rivals.
You could not meet your sales goal if your label design were straightforward. Additionally, it’s critical to realize that creating a label can be challenging. Below are some suggestions for producing a title that will be valuable to your company and ultimately aid in growing sales and spreading brand awareness in the marketplace.
– Determine Your Target Audience
One of the most significant shifts is that creating a label for your target audience differs from creating a label for everyone. This will assist you and your label designer in coming up with pertinent content for your business and a unique idea for the design to target the consumers in your niche and influence them to choose your product.
– Specify the appropriate typeface and colour
One of the essential parts of label design is label customization. Ultimately, it contains all unspoken exchanges between the brand and the intended market. Not caring about the label’s typeface leaves one feeling empty.
Make sure the font style you choose is readable and has a hint of creative design to convey the product message without having to compromise the logo’s essential elements.
– Importance of the Correct Material
In addition to choosing what will be put on the label, it’s crucial to pay attention to how the label will appear once it has been printed because it influences how people perceive the brand.
Therefore, selecting the label’s material is preferable before starting the design process. When printing the label, using the appropriate material, such as matte or gloss paper, can make a significant difference.
– Use of White Space Correctly
The void in your design known as “white space” has a more creative impact on sales.
In the modern world, it is crucial to employ the white space creatively to impress the audience. This will give your label a rich, timeless appearance and help customers notice the specific label features you used.
– Research Your Competition
It’s crucial to keep up with and understand the latest trends your competitors are using, whether you’re having your product label produced for the first time or simply getting a redesign.
Customers are drawn to products with more attention-grabbing names and concise but accurate information. Finally, to build a strong label, make sure your designer is fully aware of your competition and strategy.
With label design, you can create an attractive, professional look for your products that will help them stand out from the competition. Not only does label design allow you to customize each aspect of your product’s appearance, but it can also promote your brand and build customer loyalty.
Knowing that your customers are important, we take the time to get to know them and their needs. What’s more? We offer a wide range of customization options so you can create a unique label.
Get in touch with us today and let us help you create a label design that will make your products shine!
Digital Marketing Adoption & Success For Small Businesses
Digital marketing involves a combination of well-planned activities and strategies focused on a specific objective. Ever since the internet world has expanded itself, and made its platforms publically available, some striking great opportunities are coming to the fore.
Small businesses that were used to keeping themselves hidden behind the curtains of challenges are witnessing a game-changing shift with these opportunities.
The most notable is digital marketing adoption which led many small businesses to achieve miraculous success in the world of the internet. And how it’s happening, this discussion reveals it all. Take a look –
Benefits of Digital Marketing Adoption for Small Businesses
It seems that the global pandemic has awakened small businesses that were ignoring the potential of digital marketing. Back in 2020, one-quarter of small businesses (approx 25%) planned to build their image in the internet world. And the reasons that might be a big inspiration to them are as follows –
Here’s a how digital marketing adoption is about to bring a big change for small businesses –
- First-Customer is Easy To Attract
Not just one customer, but you can attract a pool of customers right from the first day to your small business. Digital marketing aims at spreading your brand awareness – no matter if it is small or big, with the power of marketing you can make your product and services visible to customers.
It will work even more awesomely if these products have an attractive offer or special deal attached. Mainly if your product isn’t unique, but competing with others, these small things are worth trying. But it will work only if you are hiring an expert for the marketing work.
For many small businesses, getting their first client has always been the toughest part of the job but not for those who are already adopting this powerful internet thing.
- High ROI at A Friendly Budget
Expect Higher Return on Investment at a friendly budget with digital execution for marketing even though your business size isn’t too big. Small business decisions are budget centric and that’s something that most digital marketing experts keep in mind while serving clients.
Therefore, they make a special package ready for these clients that can genuinely get them more than expected returns in no time. Simply, these experts will recommend a small business with basic and general marketing activities carrying the vast potential to achieve its short-term goal.
Simultaneously they can expand the business once all short-term goals are achieved and profitability is improved in business.
- Efficient Tracking For Future Growth
Tracking is the only efficient way to determine the success probability of a small company aspiring to grow big. With offline executions, the thing is almost impossible to do but not with a digital marketing expert.
Online data is traceable and most notably it is actionable too. Experts can better help you out in identifying whether or not your small business is benefitting from these executions. Similarly, you can also settle on whether or not the plan is working in the right direction.
Not only this but conversion tracking has also become possible. Simultaneously, small companies access more budget to invest in further stages of internet marketing.
- Reach Global Being Local
Tracking allows a small business to build an actionable plan. Simultaneously that helps them speed up their business activities while showcasing the possibilities of reaching a global height. Simply put, digital marketing carries the vast potential to help a business expand globally.
In most events, it isn’t local but the international audience that is more interested in purchasing your product. And marketing on digital platforms is the only best medium to make your products and services reachable to those potential customers.
You can target a particular customer in a specific country readily and that makes you ready to upgrade from a small to a large-scale company in a short time.
- Increases Revenue
As the small company begins scaling itself to an international business territory, a big boost in business revenue is expected. Simply put, digital marketing widens the earning scope for small businesses. It allows them to market their brand to a broader audience and make a sale to multiples and not too limited.
Unlike small local businesses, they find a more profitable growth opportunity built in the digital territories. That makes the adoption of internet marketing more successful for small businesses.
In short, as the conversion rate improves with digital marketing, revenue increases exponentially.
That’s all how small businesses can benefit from digital marketing. Already the adoption of this powerful 21sth century of marketing has led many small businesses to come ahead and show their potential to the global audience. After all, the digital industry has multiple strategies and activities to deploy to small businesses at a fairly affordable price. So if you also own a small company or you are just a startup, stop wasting time and reach out to a professional digital marketing expert today because you need them.
5 Digital Marketing Tips To Boost Your eCommerce Business
Digital marketing is a broad term that encompasses a wide range of tools. It never takes a back seat in allowing the firm to reach new heights, whether through tools or digital tactics.
Digital marketing has become indispensable in today’s corporate environment, and its proper application is the key to success. Another essential aspect to consider when employing digital marketing is understanding how it works. If you’ve just invested in digital marketing for your company but aren’t sure how effective it is, now is the time to reconsider your plan.
You can improve your business performance by adopting specific holistically planned techniques for digital marketing with the help of a leading digital marketing agency. Let’s look at what those suggestions are and how they can help your ecommerce business.
Effective Tips to Follow for Ecommerce Success Through Digital Marketing
1. Making sales pitches
If you’ve ever worked as an in-person marketer, you know how important this component is. It is critical to make a sales pitch and ask for it in the first place. If you put forth effort in creating the presentation or presenting it to your audience but never requested sales, your efforts have been in vain.
Every business’s ultimate goal is to increase sales to maximum levels. In this situation, asking questions and making sales pitches may be beneficial. In terms of sales pitching, the digital world is no different. Your website may meet these standards, including 3-D visuals and AI-powered gizmos.
Is your website active enough to generate sales? If you haven’t already done so, now is the time to start. All you need to do now is add a call-to-action button to seal the transaction and avoid leaving your buyer confused.
You can use the following resources to solicit sales or allow the customer to take action:
- Clear the CTAs
2. Social media is the king of marketing
If you’ve only worked on your website and never considered expanding beyond that domain, you could be missing out on many potential customers. The world is vibrant, with plenty of opportunities to pitch and attract your target audiences.
Apart from simply adorning your website, it would help if you placed a greater emphasis on integrating its information and giving your products and services to other linking platforms.
Here, social media would help you tremendously. For web marketers, it is a long-term strategy. It would enable you to convert your followers into end customers. Also, it would allow you to generate organic traffic and maximize engagement.
The following are some of the most popular social media sites to target:
3. Marketing via email
This might be a game-changer for your online company. A solid email marketing strategy may yield incredible returns from lead generation to sales conversions.
Different types of emails can be targeted to appeal to different types of clients who are often selective about their purchases. You may start with some welcome emails to strengthen your brand’s relationship with the clients in line. To gain traction, a unique discounting approach can be employed.
You can keep your prospects engaged with the informational mailing by including some tip-based content in the emails. Also, show your appreciation for your customers by soliciting feedback and suggestions. This would make the customer feel heard and entertained.
Another emailing approach to consider is sending reminders to customers who have chosen a product and saved it to their wish list. This wish list will provide you with information about their tastes and interests. Creating email campaigns and follow-ups can be done by an email marketing VA while you focus on growing your eCommerce store.
4. Targeted advertising
If you aren’t striving for retargeting, you may be missing out on a potentially lucrative opportunity. In this crisis, you should leave no stone left in bringing in various tools and tactics to pitch to your customers until they buy it.
When we talk about retargeting, which is self-explanatory, we’re talking about the practice of showing advertising to customers who have previously expressed interest in your products or added something to their wish list.
If a new customer visits your website, they are unlikely to make a purchase right away.
They would first conduct a study into the offerings before making a purchase. This could be a lengthy procedure. However, reminding consumers of the items in their cart increases the likelihood of purchasing the item.
Retargeting is an excellent way to gently encourage your target customers to finish their transactions, and a well-crafted reminder can rekindle the desire to buy.
5. Maintaining consistency in content
You may already be working on your website’s content, but ecommerce success depends on keeping it updated and consistent.
Consistent content is successful if precise, legible, intelligible, distinctive, and relevant. Also, find innovative ways to share content so that your content can speak for itself in terms of authenticity.
Your material should elicit a response from management and persuade your target customers to make a purchase. Your website’s content is its lifeblood, and you must give it your undivided attention if you want it to succeed.
Get Your Business a Boost with the Professionals
If you’re continually improving your company’s content and marketing effectiveness, all you need to do now is rethink your plan. If you have some professional advice and hands, strategy remodeling will work best. The leading digital marketing agency will help you achieve your goal of growing your ecommerce business by leaps and bounds. You’ll find a plethora of options and methods to work on here. It would also improve the customer experience, and they would always close the sale.
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